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Traci Sweet, Co-Founder & COO

Traci Sweet, Psy.D., MBA

Co-Founder & COO

Dr. Traci Sweet, Psy.D., is the Co-Founder and Chief Operating Officer at Holon Health. With over 30 years of experience providing operational and clinical leadership in the behavioral health and substance use disorder field, she has found success creating innovative healthcare solutions that drive results. For example, she pioneered the first integrated care models for SUD at Catasys, Inc. (now called OnTrak) in 2006 and has previously written evidence-based curricula for Spectrum Health Systems, Inc. (incarcerated individuals in treatment for SUD) and for the Commonwealth of MA (First Offender DUI program exclusively for women).

Dr. Sweet joined Jason Herzog in founding Holon because she wanted to create systemic and long-term change for a population that struggles with traditional healthcare models. She knew by combining the best evidence-based treatments to establish therapeutic alliances that she could break down barriers to care, build retention, and decrease stigma. “We needed to solve for longer-term engagement in treatment because high drop-out rates notoriously align with higher relapse and recidivism rates which hurt the patient, burden the criminal justice system, and cost healthcare systems. Holon addresses these concerns.”

Previously, Dr. Sweet was the COO and Head of Clinical Affairs at Kaden Health and the State Director of Operations for the Massachusetts Department of Corrections at Spectrum Health Systems, among other notable roles. She received her doctoral degree in Clinical Psychology and her MBA in Organizational Leadership and is also a Six Sigma Master Black Belt. She has completed fellowships at Yale University Psychiatric Institute and UPenn Medical Center. She has presented across the US at conferences like the Cape Cod Symposium on Addictive Disorders and the Disease Management Association of America and is a nationally recognized speaker and trainer in advanced techniques in CBT, motivational enhancement, relapse reduction, and complex disease management.

When not working, Traci enjoys spending time with her family and fur babies between FL and MA, traveling and adventuring, e-biking, and doing DIY projects.